About Amy Powell
Amy Powell is a recognized industry leader and pioneer in the next generation of digital marketing & content creation. As an entrepreneur and founder of multiple digital, film and television companies, her expertise spans across digital marketing, story-telling, brand-building, content creation and business intelligence.
As one of the original leaders of the Sony Pictures digital marketing team, Powell forged the studio’s first strategic alliance with Yahoo! launching the Spider-Man franchise on the internet. Powell continued to break traditional models and pave a path for the future when she created the innovative viral marketing campaign “Demand It” for the film Paranormal Activity which became one of the most successful horror film franchises of all time.
Powell continued to bridge the worlds of technology, content and marketing when she launched Yahoo!’s first web series Burning Love from Ben Stiller and won multiple Webby Awards. Continuing to break the mold, Powell launched Insurge Pictures the first low-budget, high-return film label at Paramount Pictures, focused on using data science and technology to create content. Powell looked to social media to inspire the Justin Bieber documentary “Never Say Never” which was the first movie to integrate fans’ user generated content into both the movie itself as well as the marketing campaign; the result was the highest grossing music documentary of all time.
In 2013, Powell founded Paramount Television, reviving the defunct television production division of Paramount Pictures, which she successfully launched from the ground-up to focus on the technological expansion of the streaming services, making it a vigorous business and the studio’s growth engine. Powell worked with world-class artists and creators, launching series including: Jack Ryan, 13 Reasons Why, The Alienist, Catch 22, Boomerang, Station 11, Grease Live, The Haunting of Hill House, Defending Jacob, Looking for Alaska, School of Rock, Berlin Station, Shooter and more. Working with Apple, Netflix, Amazon, Hulu, HBO, TNT, Epix, Nickelodeon, Fox, BET, USA and more, Powell’s team won dozens of Emmys and created a hugely financially successful business for the company.
In 2020, Powell co-founded Brillstein Creative Partners, a joint-venture with the talent management team at Brillstein Management Partners, launching a global media company focused on premium storytelling across all platforms, including producing scripted and unscripted television, feature films, podcasts and Web3 native content. BCP sources, finances, develops and produces content in partnership with the top talent and artists in the community as well as discovering and championing new voices.
Powell has received numerous industry awards including being inducted into the American Advertising Federation’s Hall of Fame and has been featured in the Hollywood Reporter Women in Entertainment’s Power list, Variety’s Impact Report, Ad Age’s Media Maven, Hollywood Reporter’s Next Gen Award and has won numerous Emmys, Streamys and Webbys. Powell has served on the board of Big Sisters Big Brothers and holds a BA from Emory University and an MBA from UCLA Anderson.
